Give voice to your ESG approach
2-hour workshop with ESG/CSR and communications managers
What if your ESG framework became a lever for engagement rather than a mandatory exercise?
- Whether you are subject to regulation (CSRD) or have voluntarily chosen to embark on an ESG journey, the question remains the same: How can you create value and meaning through your approach and engage your stakeholders in a sustainable way?
- This training course proposes to rethink ESG communication not as a marketing detour, but as a strategic compass: a way to align your purpose, your actions and your narrative.
On the agenda:
- (Re)discover the organisational, reputational and financial benefits of integrating internal and external communication into your reporting process.
- Break down an ESG approach (whether regulatory or voluntary) and identify communication opportunities at each stage.
- Reduce the risk of greenwashing through co-construction with your stakeholders.
- Explore concrete and inspiring examples from different sectors.
You will leave with:
- A clear vision of how to integrate communication and create value throughout an ESG process.
- Concrete tools to talk about your commitments in an accurate and engaging way.
- Guidelines to avoid the pitfalls of greenwashing.
Co-hosted with Alice Darchicourt Patault
- Communication strategy & CSR consultant (Beyond Stories).
- 10+ years in FMCG marketing & communication, former CSR manager at Bel Belgium.
- Professor at IHECS & co-founder of the H.O.M.E event.